Brands in almost every industry have used a strategy of jumping in on relevant life events to bring a conversation to their brand or connect with their audience in a new way. But what is the right strategy when it comes to a global crisis like Covid-19 pandemic?
There is no doubt that there are some difficult times ahead for brand marketers — in this new environment, connecting with consumers digitally can be especially challenging. Successful brands will be those who are adapting quickly to their customers’ lifestyle changes and priorities.
Recent research proves that the majority of consumers do…
As the new coronavirus spreads, more companies are rolling out mandatory work-from-home policies. This task may present extra difficulties as some employees will be working from home for the first time and will need to figure out how to stay productive in a new environment.
Disruptive marketing is more than just a buzzword. In “the age of the customer”, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by. As the way customers understand, react to and accept companies has changed, marketers must take more risks and increasingly trust their intuition. In fact, today’s distraction-filled world where consumers are exposed to ~10,000 brand messages per day has made disruption highly relevant. But what does disruptive marketing strategy entail and how can brands utilize it to boost their marketing efforts?
Geoffrey Colon, the author of the book…
Email is still a crucial channel to master if you want to be successful. Brands have been sending more emails than ever, and marketers consider emails to be among the most effective online communication channels. Email marketing expert Dela Quist states:
To not have an email address is the digital equivalent of being homeless
However, while emails came into existence to increase our productivity, they can actually prove to be harmful when used wrongly.
According to Entrepreneur magazine, the average person gets 121 emails per day. The whole human race gets 193.3 billion emails, out of which business emails account…
In most instances, there is one fundamental difference between websites which achieve high levels of online traffic, and those which don’t. It isn’t necessarily that they are publishing more, or are more influential on social media, or because they utilise SEO more effectively.
9 times out of 10, it’s because these sites have content that large numbers of people are looking for. Simple right…?
Whatever your content…
In times when social networks have already become bread and butter for many, the popularity of such platforms as Instagram just keeps on growing. Based on statistics provided by Statista, with June 2018 Instagram has reached and since exceeded the 1 billion active monthly user mark.
Last year The Guardian declared that chatbots, automated systems which are able to respond to user queries without human assistance, will “transform the way you interact with the internet.”
There is no doubt that artificial intelligence (AI) and machine learning is one of the top digital marketing trends in 2018 and it is even predicted that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. Because chatbot technology is moving so quickly, it’s essential for every marketing pro to stay updated.
Read further to gain the must-know insights of what a chatbot…
Due to its non-disruptive approach, native advertising can offer better click-through-rates (CTR), more leads and better online marketing results than traditional advertising.
Below is an infographic, and supporting article, that will tell you everything you need to know to leverage native advertising for your brand.
To be successful, digital marketers often must be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better marketing results. The following are 7 must-know psychology lessons that you should apply to your strategy as soon as possible.
Originally published on The Marketer’s Last Mile — PushCrew Blog
There are two types of strategies that affect consumers’ buying habits:
Rational marketing that promotes the quality and usefulness of the product, emphasizes the benefits and appeals to the rational or logical consumer.
There’s no doubt that data has the potential of becoming your most valuable marketing resource. The most successful marketers are already tracking their campaigns and collecting relevant data on a daily basis.
This is because having the right information in your hands means that you can create scalable and repeatable marketing processes. In fact, data-driven marketing is revolutionizing online commerce as we speak.
However, not every marketer has the expertise and experience necessary to work with data effectively. Read further to keep track of the recent trends and improve your data-driven marketing game.
Originally published on Survey Anyplace