Published inMarketing Strategies·Apr 24How Digital Marketers Unlock the Potential of Chat GPT for SEO and ContentSince it launched in November 2022, ChatGPT has been taking the content marketing community by storm. This AI chatbot that can generate original text using machine learning is one of the most powerful language processing models ever created. …Machine Learning9 min readMachine Learning9 min read
Published inMarketing Strategies·Apr 2110 Tips To Boost The Effectiveness Of Your Call-To-ActionWhether persuading your followers to download your brochure or encouraging them to sign up for a newsletter, you need a strong and impactful call to action (CTA) to make your audience take beneficial steps for your business. …Call To Action10 min readCall To Action10 min read
Published inMarketing Strategies·Jan 12How to choose the right KPIs for your A/B testsIn my 20 years of UX design experience, I’ve learned that A/B testing should be the key element of any product marketing strategy. …Ab Testing9 min readAb Testing9 min read
Published inMarketing Strategies·Dec 22, 202210 User Research Techniques For UX Designers [Beginner Guide]If you want to create a user-centered product, service, or user interface, understanding your audience’s needs is crucial. This is where user research, or UX research, comes in. …UX12 min readUX12 min read
Published inMarketing Strategies·Nov 6, 2022How to Measure and Increase Activation Rate for SaaSGetting users from trial to paid is a common challenge for SaaS companies. If you want your business to succeed, you need to convert more trial users to become customers. This is where user activation comes in. …Increase Sales12 min readIncrease Sales12 min read
Published inMarketing Strategies·Nov 6, 2022UX Design Tips To Combat Your Cart Abandonment RatesEvery eCommerce product manager would agree: Shopping cart abandonment is one of the biggest obstacles keeping you from your sales targets. On average 70% of online shoppers leave their carts before making the purchase which damages conversion rates and increases customer acquisition costs. …UX9 min readUX9 min read
Published inMarketing Strategies·Oct 18, 20226 Practical Blogging Trends and Statistics You Should Know AboutBlogging has been a part of brand content marketing strategies for a long time, and rightfully so. From boosting brand awareness and customer loyalty to improving your ROI — there are many ways that blogging can benefit your business. But having a blog does not automatically attract thousands of new…Blogging9 min readBlogging9 min read
Published inMarketing Strategies·Aug 3, 2022Your Ultimate Guide To Effective Social SellingThe world of marketing and sales has evolved rapidly since the times when door-to-door salespeople tried to sell you something the first time they saw you. As general distrust for traditional sales methods grows, it’s all about building connections and nurturing relationships with your prospects if you want to succeed. …Social Media9 min readSocial Media9 min read
Published inMarketing Strategies·May 30, 202210 Effective Ways To Increase Sales Through Product CustomizationAttracting the attention of your customers and hitting your sales targets in a highly competitive environment requires advanced marketing tactics. Gone are the days when you could win over customers with mass offerings. …Private Label6 min readPrivate Label6 min read
Published inMarketing Strategies·Jul 15, 2020Toilet paper life hacks for your brand’s marketing strategyBrands in almost every industry have used a strategy of jumping in on relevant life events to bring a conversation to their brand or connect with their audience in a new way. But what is the right strategy when it comes to a global crisis like Covid-19 pandemic? There is…Covid-196 min readCovid-196 min read
